GET SOME 

WELL EARNED

ATTENTION

We deliver well earned attention to brands like: Nike, Instagram, Meta, Netflix, Intrepid, AAMI, Vic Gov, Pappa Flock, NBCUniversal and YouTube.

We deliver well earned attention to brands like: Nike, Instagram, Meta, Netflix, Intrepid, AAMI, Vic Gov, Pappa Flock, NBCUniversal and YouTube.

Client: Instagram

We helped Instagram and the Butterfly Foundation ‘Enter The Chat’ on conscious creation.

Client: Nike

We got Nike Employees across APAC to get excited about Nike’s Employee Comms.

Client: Suncorp

We used entertainment to make Gen Z pay attention to contents insurance.

Client: TransAthletica

We made a Webby-nominated TikTokumentary about the barriers faced by transgender athletes.

What we do

We’re not a social media agency. A traditional agency. A content studio, PR agency or influencer agency. We’re our own special thing 😭

Snack Drawer is a culture-first creative agency that gets brands Well Earned Attention in a world dominated by mass attention decay.

An overwhelming explosion of content combined with a decade of increasingly ineffective performance marketing has resulted in an epidemic of passive attention. This means it’s harder than ever to build a memorable brand – and collectively, it’s costing marketers millions billions in wasted ad spend. In fact, brands today are wasting 70% of their impressions* (and a good part of their budgets) on content that is served but not seen.

But we have the antidote to attention decay – Well Earned Attention.

We create it for all our clients, from the world’s biggest entertainment brands to government agencies, through our Good Sugars model which we’ve refined to deliver every single time.

*Source