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GOOD ATTENTION

We deliver good attention to brands like: Netflix, Instagram, Nike, Meta, AAMI.

We deliver good attention to brands like: Netflix, Instagram, Nike, Meta, AAMI.

Client: Instagram

We helped Instagram and the Butterfly Foundation ‘Enter The Chat’ on conscious creation.

Client: Netflix

We helped Netflix launch the beloved Australian series.

Client: Nike

We got Nike Employees across APAC to get excited about Nike’s Employee Comms.

Client: Suncorp

We used entertainment to make Gen Z pay attention to contents insurance.

Client: Netflix

We turned Bowral, NSW, into an attention hotspot in celebration of Bridgerton Season 3.

Client: TransAthletica

We made a Webby-nominated TikTokumentary about the barriers faced by transgender athletes.

What we do

We’re not a social agency. A traditional agency. A brand agency or an influencer agency. We’re our own special thing 😭

We’re a culture-first agency specialising in getting brands Good Attention. 

Why? Well, the explosion of content is driving the erosion of attention.

The content explosion of the last decade is only beep! beep! accelerating, leading to mass attention decay. This means it’s harder than ever to build a memorable brand.

You see, not all attention is equal. Brands today are wasting 70% of their impressions (and a good part of their budgets) on passive attention. Good Attention, on the other hand, is active,engaged and created through entertainment.

We have built our agency structure to meet the needs and pace of the internet – to ensure brands get lasting attention that aligns with overall brand objectives. Our cultural emphasis and expertise means we create entertainment that builds brand salience and sentiment.

It’s a system we call Good Sugars and it’s refined to deliver Good Attention.