Attention Seeker

Well Earned Attention starts here

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Attention Seeker is our proprietary insights and measurement platform designed to measure the power of earned media and creative influence. Built for brands that care about cultural relevance, it delivers a clear picture of what success really looks like - attention that’s sustained, engaged, and well-earned.

The platform is built on four core capabilities:

Impactful
influencer intelligence

Gain a holistic view of influencer performance, tailored to your brand’s fandom. Track follower numbers, audience demographics, and engagement across Instagram, TikTok, YouTube, and more - so you know exactly who’s actually moving the needle.

  • See who’s driving attention, not just impressions

  • Evaluate content resonance across platforms

  • Assess which creators are driving the most impact and return on investment.

  • Track earned and gifting, as well as paid campaigns.

Live campaign
 tracking & reporting

Never miss a moment of impact. Automatically track every reel, post, story, and video in real time with verified creator authentication - so reporting is accurate, seamless, and shareable.

  • Cross-platform tracking: Instagram, TikTok, YouTube, X, Facebook

  • Real-time dashboards with audience engagement stats

  • Shared and exportable reports with campaign benchmarks and earned and paid media outputs

Well earned attention
success measures

We don’t just track what’s easy - we measure what matters. All campaigns are mapped to key indicators of earned performance:

  • Reach & Impressions

  • Engagements & Engagement Rate %

  • Comments & Community Sentiment

  • Earned Media Value (EMV)

  • Integrates with eCommerce platforms like spotify to measure granular creator level sales

Amplification,
built in

Good Attention deserves more eyeballs. Attention Seeker syncs seamlessly with paid media tools like Facebook Ads Manager to boost your best-performing creator content—without losing authenticity.

  • Amplify organic content via Paid Social integrations

  • Track combined paid + earned metrics in one view

  • Optimize budget toward high-performing talent

Turn insights into impact. Track Well Earned Attention. Prove cultural relevance. Grow fandoms.

Turn insights into impact. Track Well Earned Attention. Prove cultural relevance. Grow fandoms.